The Real Story Behind Business Growth

As a business owner, I love success stories.

They motivate me and provide valuable insights.

The only issue is that most success stories are polished PR pieces.

The reality behind real growth is very different.

I learned this firsthand with my own startup, which I co-founded in 2012 and sold 7 years later.

Those seven years taught me many painful lessons.

After the acquisition, I joined AltaIR VC, a company that invested in hundreds of early-stage startups — some, like Miro, Deel, and Turing, became unicorns valued over $1B.

At AltaIR VC, I had the privilege of speaking with founders and key team members.

My goal was to uncover the real reasons behind their growth.

What I discovered surprised me.

I’ve summarized my findings in a 40-minute video.

Tap the button below to watch.